Jojo Tillman Goes All White with GLP X4 atom for Lena Club Tour

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Special cold and warm white versions place aura around the ‘face of L’Oréal’German creative director, JoJo Tillman, brought all his vast experience to bear on the recent tour by Lena Meyer-Landrut, the 2010 Eurovision Song Contest winner.After working with the artist last year, the TV and concert lighting specialist decided on a new approach when the club tour resumed in early 2016, enlisting the help of GLP (and its market-leading LED portfolio) to achieve a unique solution.Knowing that Lena is one of the faces of L’Oréal, and that the light should be concentrated on haloing this feature, he had the Karlsbad manufacturer produce special versions of the X4 atom, replacing the high output quad color purely with cold and warm white LEDs.He explained the rationale thus: “I like to approach the design from a ‘content’ perspective, and in this case not use any color — and she immediately bought into the idea of using [the atom] as a low, floor-based front light.“So I presented the idea to GLP, knowing they had previously produced a special version of the X4 in smart white for a TV show when I wanted more punch —and they agreed to modify the atom with warm and cold white, with flexible color temperatures.…

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