WL Returns to IBC Show with SmartStage Technology

IBC is the

world’s most influential media, entertainment and technology show. Last year

alone it attracted more than 55,000 attendees from over 150 countries where

over 1,700 key technology suppliers were exhibiting. One of these was White


Following its award-winning appearance in last year’s Future Zone, WL is returning to the IBC Show once again to showcase the latest version of its SmartStage technology.

SmartStage is an immersive video environment which replaces the traditional green screen element of a virtual studio and allows the presenters and audience to see and interact with the content around them. The set-up is scalable to fit any size studio space and allows both lighting and reflections to immediately appear more natural. With a disguise media server driving the heart of the solution, WL has pioneered an innovative workflow which sits on a robust broadcast-grade infrastructure, delivering 24/7 operation in demanding live environments.

SmartStage was first showcased at last year’s IBC Show, where the technology’s use on the Eurosport PyeongChang 2018 Olympic Winter Games coverage won the IBC Innovation Award for Content Creation. The technology has since proven its complete versatility and was recently used to create a fully-immersive, mixed-reality teaching lab at an internationally-renowned business school.

At this

year’s IBC Show, WL will  be presenting the latest developments with

SmartStage, including advancements in both the system’s tracking and lighting

alongside its external graphics workflow integration. Presentations will run

every 30 minutes and attendees will be able to spend one-on-one time with WL

staff in order to fully explore the technology.

WL’s Head

of Business Development Lee Dennison comments: “The IBC Show is a fantastic

opportunity to meet up with old friends as well as establish new contacts;

showing both exactly what WL can offer as a company. Over the past twelve

months alone, we have delivered some ground-breaking projects through our

pioneering of the latest technology. We look forward to sharing details of

this, alongside the advancements in our SmartStage technology, when we arrive

in Amsterdam next month”.  

WL will be situated in Hall 8, Stand B15 with partners disguise (Stand B26) and LED specialist ROE (Stand B24) on either side, promoting an xR village feel.

SmartStage.tech #ItsVirtuallyReality #WhiteLightLtd #xRVillage

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