Music Venue Trust and White Light’s ‘Sound + Vision’ initiative reaps rewards for the grassroots of the industry

For the past three years, White Light (WL) has proudly supported the vital work of the Music Venue Trust (MVT), the UK’s registered charity dedicated to the preservation of grassroots music venues. With a mounting number of venues facing dilapidations and aging technical infrastructures, many have faced the threat or reality of closure in recent years due to a lack of funding.

 

 

 

 

 

The ramifications of this were the catalyst for our collaboration with MVT to launch the ‘Sound + Vision’ initiative at their annual Venues Day in 2017. Recognising the cultural, social and economic value of small, grassroots music venues, this strategy provides them with invaluable support for funding applications and beyond. Earlier this year, Arts Council England subsequently launched the Supporting Grassroots Live Music Fund and pledged of £1.5million in ring-fenced funds to back the initiative.

 

 

 

 

 

Hackney-based venue Paper Dress Vintage recently became the latest successful applicant under the scheme. Thanks to a substantial grant, the venue’s sound and lighting equipment has undergone a major upgrade and as a founding partner of the initiative, we are delighted to be delivering the installation. Our senior project manager, Jason Larcombe comments: “Since ‘Sound + Vision’ was established, we have been working hard behind the scenes with MVT, utilising our relationships with industry-leading manufacturers, such as Yamaha, to build a network of supporting partners. This has proven hugely successful and has enabled us to secure substantial discounts and value-added packages for small venues, ensuring that they are equipped with the very best technology available. For Paper Dress Vintage for example, we have specified equipment from Chauvet, d&b and Shure.”

 

 

 

 

 

A range of value-added services benefits the venues even

further, by providing them with the support, skills and knowledge to maximise

the potential of their improved infrastructure.  This includes consultation, dedicated project

management, tailored system design, staff training, PR and marketing resources.

Jason adds: “Assisting venues with grant applications and delivering

installation upgrades is just the start of the journey. The evolution and

longevity of these grassroots venues is paramount. By providing this level of

ongoing professional support, we are helping to future-proof their livelihood

and protect this valuable segment of the industry.”

 

 

 

 

 

Numerous other venues in towns and cities from Liverpool and

Sunderland to Southampton and Barrow-in-Furness; are also set to reap the

rewards of the ‘Sound + Vision’ initiative. With several more Arts Council

England funding applications close to successful completion, we couldn’t be

prouder of what our work with MVT has achieved to date and all that is yet to

come.

 

 

 

 

 

For more information about the Supporting Grassroots Live Music Fund, visit: https://www.artscouncil.org.uk/funding/project-grants-supporting-grassroots-live-music

 

 

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